Behavioural Economics​

Exploring the human side of economics—where psychology meets decision-making.

Why don’t people always act rationally? How do emotions, habits, and mental shortcuts affect economic outcomes? This section explores behavioural economics concepts like cognitive bias, loss aversion, framing effects, and nudges. From everyday consumer behaviour to large-scale policy design, we examine how real-world decisions often deviate from textbook models—and what that means for businesses, investors, and governments.